Client: TerraNova Foods (Private)
Industry: Sustainable & Future-Focused Food Innovation
Project Name: Rebranding for Global Impact
TerraNova Foods is a pioneer in sustainable food innovation, developing plant-based and lab-grown proteins to address global food security and environmental concerns. Founded in 2015, the company has scaled rapidly, now operating in 15+ countries. Despite success, its current branding lacks the emotional impact and differentiation needed to resonate deeply with both B2B and consumer markets.
With increased competition and growing public awareness around sustainability, TerraNova seeks a bold, future-forward rebrand that not only communicates its values but also inspires action.
Initial Mood Board
Research and Ideas
Possible avenues / ideas
Exploring and Testing Typography
Brand Identity
Currently Exploring how the gym and nutrition could impact my brand
Now, I have decided to explore how Terra Foods could be developed for families
Exploring a different colour palette
My final brand is catered to a younger audience that is eager to be sustainable in their future. The colours are bold and are references to the environment. Terra Nova has to be developed in different sectors including, food, drink/protein shakes and everything in-between. The new identity is bold and appealing to the competitive market it is in.